Commercial Work
I have over 15 years of experience in copywriting, brand consultancy, writing press releases and commissioning, editing and proofing branded content. I’ve also worked with brands to define or simply refine their tone of voice.
My clients on the agency side include Guardian Labs, Vice Media, The Church of London, All Conditions Media, Here Be Treasure, Den Creative, Limelight Sports, and Boyle & Perks.
While on the brand side I’ve worked with Eurostar, Intersport, adidas Outdoor, Club Med, France Montagnes, Swiss Tourism, Visit England, Premier Inn, TUI, Montblanc, Victorinox, Seiko, San Miguel, Hoka, Size?, Roxy, Oakley, Vans, Danner boots, Arc’teryx, and University College London.
Below are some recent campaigns I’ve worked on, and please do get in touch if there’s anything brand-related I can help you out with.
“The ultrarunner championing body positivity…”
Huck x Hoka – Mavericks
From proud plus size-runners to skateboarding pranksters turned endurance athletes, Hoka teamed up with Huck Magazine to showcase running’s maverick side through a branded content series. I was the editorial lead on the project, which reached over 2.2 million people and had an average read time of three minutes.
“On how to press pause during a hectic schedule…”
Amuse x Victorinox – Everyday Adventures
Victorinox wanted to introduce their tools and bags as a necessity for the modern adventurer. Working with Amuse, Vice’s premium travel platform, I did a series of interviews with the NYC-based travel photographer and unlikely urban fisherman Michael Turek, on what constitutes a life well lived.
“Why timekeeping is a diver’s best friend…”
Amuse x Seiko – The Descent
To promote their new line of Prospex watches, Seiko ran a branded content campaign with Amuse. I wrote the editorial, which celebrated the intrepid spirit of early dive pioneers and sought to redefine what counts as an adventurous dive spot.
“Exploring the unexpected style & roots of subculture…”
Spaces In-Between – The Roots of Subculture
Size? and The Church of London collaborated on a premium magazine that sought to explore the unexpected style and roots of subculture. I was the production editor on the title, sub-editing and proofreading each of the quarterly issues.
“Did I mention snacks?”
Guardian Labs x Visit England – Cycling Breaks in England
When Visit England produced a pull-out guide to the best cycle routes in the country, in association with Guardian Labs, I wrote this guide on how to make your kids love cycling. I also wrote about a leisurely family-friendly ride along Bournemouth’s Promenade.
“We are all shaped by the world we know. We’re crafted from the place we live…”
Frances Montagnes – Faces Of The French Mountains
Working on behalf of France Montagnes, All Conditions Media came up with a campaign to tell the stories of the people who live and work in our favourite French ski resorts. I wrote the copy for the series.